Gutchess Lumber



Gutchess Lumber is a 5th generation, family run company that is over 100 years old. The company has facilities throughout New York and Pennsylvania with worldwide distribution of some of the finest quality hardwood in the USA. We’ve been working with Gutchess Lumber to refresh their brand, provide art direction, and develop a suite of sales materials at the level of the products they offer.


Gutchess Lumber Stationery Package

Stationery Package

Details / The topography pattern used throughout the stationery package suggests both woodgrain and landscape, signifying the company’s product as well as their forest stewardship.

Our Role / Art Direction, Logo Refresh, Design

Gutchess Lumber Company Folder with Business Card

Company Folder

Details / The company folder is one of many new pieces in a suite of materials we developed for Gutchess Lumber. The pieces merge a traditional feel with modernity and there is an emphasis on tactile materials and quality printing.

Our Role / Design, Printing

Gutchess Lumber Lumber Pack Stencil

Lumber Pack Stencil

Details / The logo was adapted for use as a stencil on the company’s lumber packs. The logo and painted pack end pieces are the packaging for Gutchess’ lumber products. The minimal design keeps the focus on the quality of the hardwood.

Our Role / Design

Brand Collateral

Gutchess Lumber Sales Brochure Cover Gutchess Lumber Sales Brochure Interior Spread Gutchess Lumber Sales Brochure Raised Quote Closeup Gutchess Lumber Sales Brochure White Ash Product Spread Gutchess Lumber Sales Brochure Northern Hardwoods Species Spread

Sales Brochure

Details / This brochure travels with the Gutchess Lumber sales crew to customer meetings, tradeshows, and beyond to showcase the history, products, quality, and services of the 100+ year old company.

Our Role / Design, Printing

Gutchess Lumber Forestry Tri-fold Brochure

Forestry Brochure

Details / This brochure is an informational and contact tool that foresters leave with land owners, highlighting the services the company can provide including forest management, leasing, purchasing, and sales.

Our Role / Design, Printing

Gutchess Lumber Product Sell Sheet

Sell Sheet

Details / Designed to highlight new or limited run products produced by Gutchess Lumber and to compliment the company brochure.

Our Role / Design


Gutchess Lumber Hardwood Export Directory Ad

Hardwood Export
Directory Ad

Details / The export directory ad reinforces Gutchess Lumber’s updated brand image and speaks to the quality of the product, which is the some of the best hardwood produced in North America.

Our Role / Design

Social Media

Gutchess Lumber Social Media Campaign

Social Media Campaign

Details / A cohesive set of social media banners highlighting company products, profiles, and messages which were set to automate through Hootsuite to all the major social media platforms.

Our Role / Design