Cornell Law School
Work
FeaturedThe Cornell Law School is one of the finest law schools in America, combining inspired teaching with cutting-edge scholarship in a close-knit and collegial intellectual community. We have worked with the school to adapt their new brand across a variety of media, including stationery systems, posters, e-mail marketing, presentation templates, and more.
Publications
J.D. Viewbook
Details / The re-designed Cornell Law J.D. Viewbook brings modernization and simplicity to this key piece, highlighting key features and visuals that differentiate the small law school nestled in the Finger Lakes from its competition.
Our Role / Design, Printing
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Admissions Book
Details / The Cornell Law School Admissions book was in need of a refresh and we took the traditional, law book concept and upgraded the guts of the piece and strengthened the brand persona by bringing in a custom, branded ribbon. We developed new packaging to house both the book and admittance letter, everything working together to set the school apart and make a strong, lasting impression on newly admitted students.
Our Role / Design, Printing
FORUM Magazine
Details / The perennial Cornell Law FORUM magazine was built on a strong and established design framework. In need of digital integration and social media presence, we were tasked with the production of an issue, art direction and design of feature articles, moving the print piece over to the Atavist web platform, and a social media campaign to tie everything together as one cohesive piece. The issue featured Tsai Ing-wen ’80, president of Taiwan. We partnered with Davide Bonazzi, art directing the beautiful and calming illustrations he created for the feature article.
Our Role / Art Direction, Design
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Cards
Postcards
Details / A series of vintage-inspired postcards sent to alumni, wrapped in the school’s signature color bars.
Our Role / Design, Printing
Holiday Cards
Details / A festive interpretation of the Law School’s key graphic elements with an emphasis on texture and light-hearted elegance.
Our Role / Design, Printing
Posters
Event Promotion Posters
Details / We created a series of poster templates for the Law School to be used for symposiums and other special events. Faculty and staff have access to many choices and the templates keep the promotional posters consistent across the school.
Our Role / Design
Promotional
Alumni Socks
Details / We designed fun and festive socks for alumni to sport when they attend events utilizing custom, simplified Myron Taylor Hall artwork to accommodate the fabric weave and production process.
Our Role / Design
Environmental
Admissions Office Wall
Details / This layered signage for the Cornell Law School Admissions Office uses highly detailed cut vinyl in several different colors combined with dimensional, metallic signage for the logo. This wall is a welcome spot for new students and visitors to the school and has become a popular social media spot for newly admitted selfies. This central signage, utilizing enlarged engraving artwork, sets the tone for additional environmental installations throughout the school.
Our Role / Design
Presentations
Digital Event Displays
Details / Cornell Law School needed a design template integrated with a built-from-scratch event management system to be used school-wide. The template provided varied looks for the different events.
Our Role / Design
Stationery
Stationery Package
Details / The Cornell Law School stationery, along with all of the school’s materials, creates a bridge between the past and the present. While clearly appealing to the rich history of the school, the stationery features traditional elements treated in a modern way.
Our Role / Design, Printing
Motion Graphics
To Do The Greatest Good
Details / This holiday video, tying into the “to do the greatest good” Campaign for Cornell University, celebrates the history and community of “lawyers in the best sense” who are united with a shared purpose to do the greatest good and make a lasting difference in the world.
Our Role / Design, Development
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Community Remains Strong
Details / Developed in the early days of COVID, this community-celebrating video was sent to Cornell Law School alumni with the message that in these uncertain times, alumni could find strength in their community who will always be there for each other.
Our Role / Design, Development
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The Warmth of Community
Details / This joyful bird animation, highlighting the theme of community, is the latest holiday video produced for the Law School.
Our Role / Design, Development
View Card →
The Path Forward
Details / This whimsical video e-card features adapted illustrations by Dante Terzigni and highlights the exciting changes happening at Cornell Law School in the new year.
Our Role / Design, Development