Gutchess Lumber
Work
FeaturedGutchess Lumber is a 5th generation, family run company that is over 100 years old. The company has facilities throughout New York and Pennsylvania with worldwide distribution of some of the finest quality hardwood in the USA. We’ve been working with Gutchess Lumber to refresh their brand, provide art direction, and develop a suite of sales materials at the level of the products they offer.
Branding
Stationery Package
Details / The topography pattern used throughout the stationery package suggests both woodgrain and landscape, signifying the company’s product as well as their forest stewardship.
Our Role / Art Direction, Logo Refresh, Design
Company Folder
Details / The company folder is one of many new pieces in a suite of materials we developed for Gutchess Lumber. The pieces merge a traditional feel with modernity and there is an emphasis on tactile materials and quality printing.
Our Role / Design, Printing
Lumber Pack Stencil
Details / The logo was adapted for use as a stencil on the company’s lumber packs. The logo and painted pack end pieces are the packaging for Gutchess’ lumber products. The minimal design keeps the focus on the quality of the hardwood.
Our Role / Design
Brand Collateral
Sales Brochure
Details / This brochure travels with the Gutchess Lumber sales crew to customer meetings, tradeshows, and beyond to showcase the history, products, quality, and services of the 100+ year old company.
Our Role / Design, Printing
Forestry Brochure
Details / This brochure is an informational and contact tool that foresters leave with land owners, highlighting the services the company can provide including forest management, leasing, purchasing, and sales.
Our Role / Design, Printing
Sell Sheet
Details / Designed to highlight new or limited run products produced by Gutchess Lumber and to compliment the company brochure.
Our Role / Design
Advertisement
Hardwood Export
Directory Ad
Details / The export directory ad reinforces Gutchess Lumber’s updated brand image and speaks to the quality of the product, which is the some of the best hardwood produced in North America.
Our Role / Design
Social Media
Social Media Campaign
Details / A cohesive set of social media banners highlighting company products, profiles, and messages which were set to automate through Hootsuite to all the major social media platforms.
Our Role / Design