Cornell SC Johnson College of Business



Cornell University’s reimagined model for business education reflects the future of business itself: flexible, collaborative, and cross-disciplinary. The design work reflects this modern vision and a brand that unites the School of Hotel Administration, Dyson School of Economics, and the SC Johnson College of Business Management.


The Cornell MBA

Details / This clean, minimalist design puts the focus on key messages and dynamic photography to tell the story of Johnson’s innovative new business education model.

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Brand Collateral

At a Glance Brochure

Details / Key stats and program details are presented graphically, giving prospective students a quick, accessible overview of what Johnson offers.

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Degree Sheets

Details / These flexible templates are an extension of Johnson’s admissions package and promote Johnson’s dual-degree program which allows students to combine an MBA with other graduate degrees.

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Details / Design materials like these postcards reinforce Johnson’s brand and help to consistently market the College’s numerous events.

Our Role / Design