The Johnson School at Cornell is a top-tier business school who’s focus is on real-world education. The materials we’ve created for the Johnson School reflect it’s energy with dynamic, real-life photography, and simple, straightforward design.
DETAILS: The Admissions Binder makes a big impact on all students accepted to the Johnson School. We produce the binder each year and it was re-designed for 2009. The content for the binder is dense, but the design and structured layout make it an easy and interesting read. Students find it to be a useful tool and powerful representation of the school’s personality.
DETAILS: The Four Programs Brochure is one of the Johnson School’s key marketing pieces for attracting new students. The brochure outlines the different MBA programs offered by the school and targets recent grads and executives alike. The use of bold color, a clean design, and photography of real students illustrates the contemporary, dynamic energy of the school.
DETAILS: The Employment Report is a tool for recruiters and outlines the class statistics in terms of make-up and job placement. The Johnson School branding is carried through with bold color, dynamic images, and a straightforward layout.
DETAILS: The Recruiters’ Guide is a sister piece to the Employment Report. While the report focuses on statistics, the guide gives recruiters an in-depth look at the Johnson School students.
DETAILS: The numerous marketing brochures we have designed for the Johnson School work to reinforce the school’s strong and consistent message. The brochures reach prospective students, alumni, and recruiters.
DETAILS: The Johnson School developed a partnership with Queen’s School of Business, in Kingston, Ontario to create the Boardroom Executive MBA program which brings the classroom right into the workplace. The CD-ROM we developed for the school highlights the interactive videoconferencing techniques which are key to the program’s success.
DETAILS: We had the opportunity to adapt the Johnson School’s brand into a whimsical holiday e-card sent to students, faculty, alumni, and friends of the school.
DETAILS: In recent years, much of the school’s fundraising efforts have gone online. We designed and produced an e-mail marketing piece and corresponding video which was successfully used by the school to solicit year-end gifts from alumni.
DETAILS: We created an in-depth guide for the Johnson School outlining the rules for usage of the brand’s visual elements including the logo, typography, color, and photography. The guide helps ensure that all individuals creating materials for the school have a clear understanding of the brand and that all communication pieces share a consistent look and message.